Established in 1949 Italian motorcycle manufacturer Laverda quickly earned a reputation for producing technically advanced, reliable machines. Laverda’s first 75cc motorcycles made history by winning multiple races ahead of revered brands like Ducati and Moto Guzzi. Their wins at the racetrack translated into sales and earned them a place in the European motorcycle market. From there they went on to produce the iconic Laverda 650 and 750cc twins that came with best parts on the market like Smiths gauges, Ceriani suspension and Japanese electronics for reliability. In 1976 the 3 cylinder, 1000cc Laverda Jota even held the title of world’s fastest production motorcycle.
Since the 1980s several attempts have been made to keep the Laverda brand alive. Sadly it now lays dormant with the rights belonging to Piaggio.